Case Study – SaaS SEO
Maintenance Care is a SaaS company which provides a free computerized maintenance management software (CMMS) solution. The software is designed to increase the efficiency of work orders, preventive maintenance, and asset management. Their typical customers are not computer savvy and mostly use the Internet for simple Google searches and email.
At the project’s inception, the primary goal was to increase organic traffic to the site as quickly as possible. The brand had previously engaged in offline marketing initiatives like radio advertising, trade shows, and telemarketing. Minimal SEO work had been implemented on the site, and there were very few referring domains.