Keyword research and competitor analysis ensured optimal content was being created. Also, regular content publishing became a cornerstone of the client’s online efforts. A series of new pages answered many questions for their audience. Furthermore, a blog created new content opportunities by interviewing end-users of the app.
A variety of link building strategies generated a diverse link profile. Building relationships with reporters, journalists, and blog owners created new opportunities for exposure. Editorial features on industry related websites were fundamental in gaining traction. Local SEO was also implemented with the goal of capturing the New York market. Finally, the team began offering a linkable badge. These would appear in the footers of individual websites of doctors while using the app.